APVP – Associação de Produtores de Videojogos Portugueses

About Us

Discover more about our association

In 2021, the Associação de Produtores de Videojogos Portugueses (APVP) was established with the aim of strengthening the Portuguese Game Development Industry through promotion and support. Recognizing the global significance of the games industry and its promising growth potential in Portugal, it is crucial to provide assistance to local game developers and implement a cohesive strategy to leverage Portuguese expertise and talent. As the foremost association for Portuguese game developers, our goal is to empower game companies to unlock their full potential and enhance their competitiveness in the global ecosystem.

Our Board

Get to know the people behind APVP

Jeferson Valadares

President

Jeferson Valadares has more than 20 years of experience in 5 countries (Brazil, Finland, England, USA and Portugal) and has worked at both startups (such as Digital Chocolate and Playfish) and large multinationals (EA, Bandai Namco). His last startup (Doppio) had among its investors Amazon, Google and Portugal Ventures, and was acquired by Fortis in 2021. In 2004 he was the first president of the Brazilian association of video game developers (Abragames).

Rui Guedes

Board Member

With extensive experience and connections in government and incentive areas, Rui entered the video game industry in 2011. He co-founded WeCameFromMars, where he developed and launched several mobile games and worked with R&D for VR/AR. In 2014 he founded Ground Control Studios (GCS) to focus on PC/Console games and VR/AR technology. Today he is responsible for the studio’s direction, focusing on biz/partnership dev and leading in-house R&D.

Guilherme Santos

Board Member

Guilherme Santos is the Head of Studio at Funcom Lisbon, where he oversees the studio’s operations and production processes. Before Funcom, Guilherme co-founded ZPX, a Portuguese development studio later acquired by Funcom, and led its integration into the company. Over the past years, he has managed teams working on large-scale projects, including contributions to Dune: Awakening.